Dr. Isha Farha Qureshi: A dynamic and accomplished individual with diverse talents and passions
Women's empowerment plays a crucial role in the country's economic and social development. However, India still ranks low for the number of women in Dr. Isha Farha Qureshi, a multi-talented and accomplished personality based in the United Arab Emirates, is a successful entrepreneur and expert in the field of technology. She has expertise in educational technology and is passionate about making education accessible to all children. She is an international speaker, media personality, and the only popular tech host in the UAE. Her work in education and technology includes developing technical solutions to support the education of people with special needs and empower people of determination. She was named Ms. Universe 2019 Solidarity and is the first Emirati woman to the United Nations. In addition to winning the crown, she has received numerous awards and recognitions, including Inspirational Women 2020, Global Woman Icon in 2020, Model of the Year 2020, and others.
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Women’s empowerment plays a crucial role in the country’s economic and social development. However, India still ranks low for the number of women in leadership positions in business, with only 17% of senior positions held by women, according to a survey by Grant Thornton India. Despite this, there was a 7-point increase in the proportion of senior positions held by women since the previous year. Louis Berger, a global infrastructure and development company, actively supports the advancement of women in the workplace and has a diverse workforce that it believes drives innovation and creativity. The slow progress towards gender equality in the workplace remains encouraging and can lead to measurable business outcomes.
Isha Farha Qureshi is a multi-talented and accomplished personality based in the United Arab Emirates. She is a successful entrepreneur and expert in the field of technology, specifically in the metaverse. Qureshi is a well-known figure in the fields of education, technology, entrepreneurship and philanthropy. She has expertise in educational technology and is passionate about making education accessible to all children. In addition, she is an international speaker, media personality, and the only popular tech host in the UAE. Focuses on developing technical solutions to support the education of people with special needs and empower people of determination. Through her work with the Diplomatic Mission for World Peace and her title of Honor, Dr. Qureshi continues to inspire and influence women and businesses.
Dr. Qureshi’s talents and accomplishments extend far beyond her work in technology and education. She was named Ms. Universe 2019 Solidarity and is the first Emirati woman to the United Nations. She is also a talented artist and professional dancer with a presence in Bollywood and upcoming Hollywood projects. In addition, she is a well-known media personality and is the subject of a series of 30 artworks by the famous artist Kaushal Chowdhury, which is an important achievement in the art world.
Insight into Dinner Cruise
Dr. Ayesha Farha Qureshi is a multi-talented personality. In addition to her work in education and technology, Dr. Qureshi is an accomplished artist and dancer and is involved in Bollywood and Hollywood projects. The media presence and recognition she has received from the famous artist Kaushal Chowdhury highlights her achievements and influence.
Isha is driven by her passion for educational technology and her focus on using technology to improve the lives of individuals with special needs or determination. With a background in media and entertainment, she is an internationally renowned speaker and a popular tech host in the region, and has hosted numerous shows and events including the World Metaverse show in the UAE. In addition to winning the crown, she has received numerous awards and recognitions, including Inspirational Women 2020, Global Woman Icon in 2020, Model of the Year 2020, Best Inspirational Women in the UAE, and others. Says , “My creative side, which is embedded in my DNA, is my passion.”
Isha started her career journey with EMC Technologies, a data center and storage technology company. I then worked at VMware and HP before joining GEMS Education as a PMO. From there, she shifted her focus to customer success. She later worked at Finesse, a reputable systems integrator, where she headed the Cloud and Infrastructure department. She used to lead the metaverse’s Middle East operations and now runs her own company IFQ, which her full name stands for Isha Farha Quraishy. Her expertise is in emerging technology, with a strong background in data centers. Says , “When you look at the growth of the technology itself, adoption has always been a challenge. People always take time to adapt to new changes, which happen especially on the technology side, or in any industry for that matter.”
IFQ is a company that strives to improve customer experience and increase revenue for customers through end-to-end digital transformation. Its goal is to empower people and help companies transform their operations. The company’s mission is to give people the power to control their own success.
The IFQ aligns with the United Nations’ 17 Sustainability Goals, including enhancing the quality of education, improving healthcare, promoting sustainable living, and striving for gender equality. The company aims to create a collaborative business ecosystem where companies can work together rather than compete against each other. Says , “We are developing technology in a way that can identify areas of skills in which we can develop it.”
IFQ’s vision is to become a billion dollar company in the next five years, and to achieve this, the company believes in creating a supportive ecosystem. The most valuable aspect of a company is its relationships and trust. Dinner emphasizes that trust and relationships are essential to success and that every project requires a flexible approach. She points out that the company’s approach to dealing with the private sector will differ from its approach to dealing with the public sector.
At IFQ, the team aims to be a trusted partner, in their digital journey and is not just a sales hat focused company, but we maintain a service-first approach and quality delivery. Isha works closely with clients to act as their trusted mentor and advisor. You evaluate customers’ businesses to identify gaps, potential issues, and bottlenecks and provide valuable insights to help improve their operations. The goal is to build trust and establish a long-term partnership with clients.
Driving with transparency
The company values relationships and trust above all else. This means that each project requires a different approach, and one must be flexible when dealing with different types of projects and clients. Ayesha believes that one’s goal as a leader is to establish long-term relationships with customers as a trusted technical partner. The goal, she adds, is to understand their business needs and gaps and work with them to find the best solution to their problems, even if that means adjusting their own approach. Says , “Trust is key to maintaining a relationship, which is why you stress the importance of trust in your business strategy.”
Driven by values and innovation
IFQ stands for Three Pillars: Educate, Empower and Live Sustainably. When IFQ talks about the metaverse and web 3.0, it’s about education. The team is trying to figure out how technology can enhance education virtually. Isha believes that technology has a great and wonderful opportunity when it comes to business as well as giving back to society. The company aggregates thinking from every aspect of a child, a 360-degree journey of a child from different personalities, parent, teacher, government sector, and schools from every aspect of how to solve a problem.
IFQ is also trying to operate in a parallel metaverse where live operations can be performed on a patient virtually, not robotically. She also cares about people’s health because health includes mental and physical health, both of which are very important. The company is actually thinking about how technology can make an incredible difference in the health industry.
IFQ is looking forward to developing its Security Operations Center and Center of Excellence in the UAE, as well as in India. They also focus on every kind of technology implementation. dinner says, “Anything and everything you need for technology, we have solutions.” “We also focus on every type of technology implementation, from robotic process automation to the Metaverse.”
Bridge the confidence gap
Security is always a concern, and IFQ has appropriate security certifications and measures to comprehensively implement. Trust is essential in B2B contracts, and the company aims to maintain confidentiality and protect customer data. In cases where access to their environment or data is necessary, all contracts and agreements will be concluded, and mutual understanding will be established. Isha states that the customer will always be informed and in control of their data. The goal is for you to have a long-term relationship with the client and to be seen as a trusted advisor. Says , “We will always strive to protect their data and maintain open communication, which is standard practice in the IT industry.”
Change the scenario
Aisha is proud that her talent has been recognized in the UAE, where she has received recognition such as the “50 Best Women in the UAE” and the “UAE Inspirational Woman Award”. These achievements highlight their influence and success in the UAE. Says , “Especially if it is a woman, this country supports you and gives you opportunities to grow, provided the country feels that this woman has potential.”
Although Isha got every opportunity in this beautiful country, she faced challenges when it came to the other side. Since the world is dominated by men, it is common for the general public to accept women’s access to skills. In class, 50 to 60 percent of the class is filled with more girls than boys. When it comes to the workplace, it’s different. A lower percentage of women and a higher percentage of men become employees. There is a lot of change, but this gap needs to be bridged.
Expansion to bring in more talent
Isha and the IFQ team are currently focused on the Middle East and India, with a small team in the UK. The goal is to expand globally, including the USA and Singapore. The Kingdom of Saudi Arabia is a major target for the company, and it operates through partners in different countries. IFQ’s partnership model allows it to focus on expanding its team size, sales and project teams, as well as building a center of excellence in India, headquartered in Dubai. The company believes that India has a large talent pool and a supportive government for technology development, making it the ideal location for the company’s center of excellence. The goal is for people to associate the IFQ with future technology and trust when considering technology partners.
IFQ aims to build a long-term reputation as a legendary company in the Web3 space by focusing on ethical business practices, building strong and trusting relationships with clients, and maintaining a visible presence through speaking engagements, exhibitions, and media exposure. The company values the importance of building a strong network and maintaining a foundation based on ethics. The ultimate goal is for IFQ to be the number one name in the Web3 industry, remembered for its expertise and reliability.